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The Mackey Speaks Leadership Journal


Mar 26, 2018

In our latest Mackey Speaks Leadership Journal episode, Mackey (@mackeyspeaks) joins us after a long week with 17 talks in 11 cities.

Mackey talks about the idea of going the extra mile, and when you go the extra mile, your impact will be amplified. When you are willing to go the extra mile, when you are willing to do things that others are not, they realize that you are different. When you are willing to go the extra mile for someone and invest in them, that return on investment will come back and be a far greater commitment than you could have ever imagined.

We often think of leadership as “going viral.” We think that if we can just get that one big position, or that one perfect podcast, or write the perfect blog post, then I’ll get noticed, and people will want to buy what we’re selling.

But the problem with that thinking is that yes, a “viral moment” may get you noticed, but unless you’ve been putting in that “extra mile” effort, there’s nothing under the surface. There’s nothing for anybody to follow.

You’ve got to invest in the long term OVER AND OVER. You build buy in with a lifetime of extra mile effort, not buy a quick, flash-in-the-pan viral moment.